Flying on a Full Service Airline as Opposed Low Fair Discount Carrier Term Paper

Flying on a Full Service Airline as Opposed Low Fair Discount Carrier - Term Paper Example The airline is home to more than 35000 employees who are the backbone of the airline company. The employees are provided with friendly working environment to help them deliver the best services to the customers. Southwest Airlines has further strengthened itself by acquiring the Air Tran Airways in 2011. The mission of the company has been to deliver the best quality services to its customers at low price which has enabled the airline to grab a large market share. Executive Summary of Marketing Plan The marketing strategy is an important aspect for the company to launch a new product. The marketing strategy involves factors like target market which hold the key to success for the new airline in the competitive airline industry. It gives the airline company the leverage to target the desired market. Competitor description and the analysis of direct and indirect competitors is also an important part of a marketing plan. The strategy followed by the competitors and its weakness can prov ide the airline company advantage. ... Pricing strategy can make customers opt for the company’s product or reject it for being expensive. The right method to implement a pricing strategy is to make the product valuable in terms of its price. The implementation plan finally needs to take place considering all the marketing strategy factors. A proper analysis of these factors can provide better knowledge to the Southwest Airline Company regarding the launch of its new full service airline. Description of Target Market A group of people who are looked upon by the company as the customers which can fit in the marketing strategy adopted by the company can be termed as the target market. Target market is the most essential component to a company’s marketing plan. Southwest Airlines marketing plan largely depends on the 4 P’s of marketing mix and the target market to decide the success of its new product. Target market can be segmented into the following four parts: Geographic Segmentation Southwest Airline can segment its desired target market based on the nation, state, region, country, etc. to which a customer belongs. The airline company then can decide whether it wants to function in selected geographic regions or across every geographic area. The airline has to accordingly develop its product or service (Kotler & Armstrong, 2008, p.173). Demographic Segmentation Demographic segmentation is another variable which divides the target market based on the factors like age, religion, gender, family, etc. This segmentation can prove to be a boon for the airline company as it is easily measurable and can be used to select the target market for its new product or service. Psychographic Segmentation This segmentation can help the airline company to divide the customers on the

A Newest Diagnostic Tool or Intervention for Diabetes in Adults or Article

A Newest Diagnostic Tool or Intervention for Diabetes in Adults or Children - Article Example The first step involves implantation of the B-cells which can be done through donor pancreas and molecular genetic engineering which can help in replacing the defective B-cells in diabetic patients. However, certain obstacles are present which include the reduced number of donors, immune reactions and rejections in receiving patients. According to the research, different types of sensors can be utilized for glucose monitoring which include enzymatic sensors and optical sensors and some other sensors which are currently under study. Enzymatic sensors consist of an immobilized enzyme with an electrochemical transducer which will be a part of the artificial pancreas. This sensor will then transmit glucose levels monitored signals to an implanted insulin pump. Some problems that may arise include inflammatory reactions which can reject the sensor or even reduce the glucose levels. A more advanced sensor is optical sensor which is both non-invasive and advanced. With a light beam entering a blood vessel, the glucose concentration in the blood can be detected by the absorption pattern of the infra-red radiations. The obstacles which include interference of other molecules like water or hemoglobin the absorption pattern are being overcome by new methods like Kromoscopy. This analytical method separates the absorption pattern of glucose more efficiently and is a better technique. Implantable insulin pump is the next intervention that completes the artificial pancreas. Insulin pumps release insulin at the right time and correct amounts according to the information relayed by the glucose sensors. Implantable insulin pumps (IIPs) are preferred over the previously used external pumps because they are more reliable and function in a more accurate manner (Jaremko & Rorstad 1998). An IIP is surgically implanted and would replace the conventional insulin injection administered per day. The total life-span of this implant will be of three years and will pump insulin according t o the glucose concentrations. According to a cohort study the glycosylated hemoglobin levels were found to be reduced from 7.4%to 7.1 % after an observed therapy with IIPs for twelve months. Some complications occurring with the pump include catheter blockage and mechanical failure of the pump and insulin antibody formation. The catheter blockage was discovered when the infusions were found to be slow and irregular. A control system is required for the regulation of the glucose levels and it would be implanted in the artificial pancreas. The system will assess the glucose levels and then accordingly allow the infusion of insulin into the bloodstream. The concept of artificial implanted pancreas can be very efficiently projected if all the three components are projected and designed with the right technology and design. The major obstacle in the achievement of this concept is glucose sensors because of several reasons like incompatibility, self-monitoring problems and properly execut ed technology (Jaremko & Rorstad 1998). Renard et al in 2010 established the feasibility of the artificial pancreas through a research on intraperitoneal insulin pumps and glucose sensors which was considered more effective rather than subcutaneous implanted pumps and glucose sensors. Eight diabetic patients were used for a randomized control trial and comparison